A market rollercoaster marked the year 2024. After two years of high taxes, a brief cycle of interest rate cuts gave rise to new increases in the second half of the year. Banks, however, have positively surprised observers. The revenues of the 90 institutions that joined this edition in the MELHORES E MAIORES (EXAME best and biggest companies) ranking jumped from 1,44 trillion Brazilian reais in 2023 to 1,65 trillion in 2024, an increase of almost 15%.
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